Fashion Colloquia is organized by IFM Institut français de la Mode, the London College of Fashion, Domus Academy, and the Parsons New School for Design.
October 4th rountable,is about: « The value of know-how in the fabrication of products »
Moderator: Pascal Gautrand, Design Consultant and IFM Lecturer
Marco Belfanti, Universita degli Studi di Brescia,
Marie Demaegdt, CELC – European Confederation of Linen and Hemp,
Maud Lescroart, Sophie Hallette
International fashion and luxury companies are increasingly interested in the values linked to the fabrication of products. As real points of differentiation, the creativity and innovation of products seem to be diectly connected to know how and specific skills. This has been evidenced in representations of craftmanship flourishing in advertising or even within stores.
It is also increasingly witnessed in the linen « filiere », gathering all agricultural and industrial stages of production: from flax grower to scutcher, spinner and weaver. A whole value chain, rather than supply chain: each step’s unique know how is key to creating value in the final product.
An interconnection that specifyers of the fashion and design industry could experience during Linen Trips in Be Linen programme, discovering unique & local know hows of flax farmers, scutchers*.
Examples of this value of know how are seen in 3 fields in particular:
- new brand values: synergies between the labels of a designer, and their manufacturing partner’s
* Restauration Hardware’s website featuring Libeco Lagae and CEO Raymond Libeert’s mastery
* Club Masters of Linen, label for « 100% Made in Europe » thanks to full traceability fibre-yarn-fabric,
- product conception
* roving linen knitwear innovation by Safilin + Christophe Pillet duo in French Tech & Design programme
* an heritage of Italian Renaissance, or French « Manufactures », as recalls historian Marco Belfanti
- human factor, as experienced by lace company Sophie Hallette, whose highly skilled « tullists » took great pride in the huge media exposure derived from Kate Middleton’ wedding dress featuring their lace
* if you wish to visit a scutching mill, contact Terre de Lin who welcomes 3 000 visitors/year in 2 factories in Normandy
* for a preview: Be Linen Movie