Entrepreneurs with a vision on ‘the future of fashion’ are eligible to participate in The Green Fashion Competition. The competition is open for Dutch nationals as well as all international citizens. The competition is divided into two categories. To participate with the competition you must choose one category, which is in accordance to your current position and enrol before September 30th 2011. Enrolment is obligatory for participation in The Green Fashion Competition. During the first round positioning in the correct category will be checked.
PICTURE : Lonneke is wearing Iris van Herpen / Photography: Jouke Bos
Season 1 – 2011 : see all the designers HERE
COMPETITION WINNERS
FIRST PRIZE WINNER (€25.000)
Elsien Gringhuis is a high end fashion label for women. Her style is apparent in the choice of simplicity. Not simple simplicity but clever simplicity. Thoughtful and intelligent patterns and extended seams are combined in a sharp, almost futuristic ‘make’. Elsien Gringhuis combines sustainable basic styles with spin-off collections that come straight from the catwalk. Elsien Gringhuis stands for high quality, modern, functional and timeless design.
www.elsiengringhuis.com
SECOND PRIZE WINNERS (€15.000)
OAT shoes are the first sneakers that can spawn new life: when worn down, they can be planted in the garden, park, balcony or sidewalk and in return, blooming plants will grow out of them! Combining clean design with materials taken from the earth, OAT shoes do not only look good, but can be buried, used as compost or deposited in the green waste bin when they are old: they are completely biodegradable.
During the launch of the second season innovative sneaker brand OAT Shoes presented their second, exclusive collection, The Limited Skin Collection, making use of the first ever cradle2cradle leather. OAT Shoes developed this leather in cooperation with The Hulshof royal Dutch Tanneries, resulting in completely biodegradable sneakers.
The Limited Skin collection consists of four completely new sneakers in vibrant colours and will be available all over Europe from September. “The first edition of The Green Fashion Competition has really helped us to introduce our Virgin Collection and we are really proud to have been able to show our second collection during the launch of the second edition of The Green Fashion Competition. Reactions so far have been really positive.”, says founder Christiaan Maats, “We are looking forward to what next year’s finalists will show us in January 2012 “.
www.oatshoes.com
See our article HERE
« SUPPORTING SUSTAINABLE FASHION INITIATIVES IS ESSENTIAL FOR AIFW, AS WE AIM TO STIMULATE AND STRENGTHEN THE DUTCH FASHION INDUSTRY. THIS IS WHY WE ARE SEARCHING FOR FUTURE ORIENTED FASHION ENTREPRENEURS; ENTREPRENEURS WHO ARE ABLE TO CREATE FASHION WHILE SUSTAINING BIODIVERSITY. » HOLLY SYRETT, PROJECT MANAGER AT AMSTERDAM INTERNATIONAL FASHION WEEK
PRIZES
The Green Fashion Competition aims to facilitate talented fashion entrepreneurs in founding their ventures in the fashion industry and has therefore developed a complete ‘prize pack’ consisting of prize money, workshops, coaching and much more.
PRIZES CATEGORY ONE
1st prize: €25.000,-
4 finalists prizes: €1250,-
Presentation of three outfits during AIFW in January 2012
Workshops on biodiversity, entrepreneurship, writing a business plan, technology and innovation
Personal coaching and support
Connection with the AIFW network
Visibility within international sustainable magazine Sublime
PRIZES CATEGORY TWO
1st prize: €15.000,-
4 finalists prizes: €1250,-
Presentation of three outfits during AIFW in January 2012
Workshops on biodiversity, entrepreneurship, writing a business plan, technology and innovation
Personal coaching and support
Connection with the AIFW network
Visibility within international sustainable magazine Sublime
www.thegreenfashioncompetition.com
