N.A.dS EDITION expose à MAISON&OBJET, Hall 7, stand C68

Nathalie Auzépy est designer global et scénographe pour les marques avec l’agence NAdS. NAdS Edition est sa nouvelle filiale dédiée au design produit. 

La designer avait réalisé un épouvantail pour l’Officiel tout de lin vêtu pour l’évènement LINSTALLATION qui s’était tenu au Palais Royal , du 2 au 7 Juillet, pendant les défilés de la haute couture !

Découvrez ses dernières collections lors du salon MAISON&OBJET qui se tiendra à Villepinte, du 3 au 7 septembre.

DESIGN4 by Nathalie Auzepy, ami de la linen and hemp community !

http://www.nads.fr/nathalieauzepy.php

http://www.design4.fr/vmchk

WITTY KNITS: LINEN IN EVERY STORE WINDOW

Summer 2010’s uncontested star, linen jersey, has been perfected in fine, regular yarns developed after years of finely tuned research by various European spinners. Light and supple, it is worked simply in cut-and-sew knits and developed in soft, easy pieces. This type of knit, ideal for T-shirts and easywear or lounging pieces takes advantage of linen’s excellent dye absorbtion qualities, seen at Les Fées de Bengale or Acne.

Petit Bateau uses it for tops, T-shirts,tanks and nighties in a 18 gauge, 145g/m2 weight for an ultra-light fabric worn next to the skin. Linen knits establish themselves as a chic basic for Women’s, Men’s and Children’s wardrobes.

ACNE (SW)
linen T-shirt in pop colors
www.acnejeans.com

SURPRISE ! L’ACCESSOIRE DE MAISON&OBJET 100% LIN EUROPEEN

Le lin réserve une belle surprise aux exposants, VIP et  journalistes de MAISON&OBJET…

Utile, esthétique et agréable, le sac MAISON&OBJET en 100% LIN EUROPEEN !  

Chutt, je n’en dis pas plus, vous le découvrirez lors de votre arrivée au salon !

LE LIN S’EXPOSE A MAISON&OBJET 3-7 SEPT 2010! HALL 2 – VP204

Sérénité, bien-être, réconfort… 

 

Le salon MAISON&OBJET privilégie l’intime comme valeur-refuge des collections automne-hiver 2011/12. Une sensibilité en parfaite harmonie avec les qualités sensorielles du lin : lin confort ou lin hypoallergénique comme dénominateurs communs à un environnement 100% lin européen. Un art de vivre aux déclinaisons plurielles, de la table au lit, de la déco au spa, jusqu’à l’habitat et à ses partis pris OUTDOOR. 5 thèmatiques mises en scène sur le mur d’expression de stand CELC MASTERS OF LINEN.

 

 Serenity, well-being, comfort …

 

The MAISON&OBJET fair highlights intimacy as a safe investment for the Fall-Winter 2011/12 collections. A concept in perfect harmony with linen’s sensory qualities : comfortable and hypo-allergenic linen are the key benefits in a 100% European linen world. The art of living showing a variety of developments from table to bed, from decoration to spa – all the way to the OUTDOOR space of the home. 5 themes displayed on the Wall of Expression at the CELC MASTERS OF LINEN stand.

 

 

Hemp, a sustainable building solution….

A recent article by Adrian Wilson of EcoComposites, the on-line magazine for ecological composites, highlights the benefits of hemp cladding as a sustainable alternative to conventional composite cladding. Hemclad, by UK company Lime Technology is a bio-composite made with a hemp and lime binder offering a cost-effective and sustainable panelling with all of the build performance and good looks of conventional products.
Key to Hemclad’s green credentials is its negative embodied carbon – the hemp absorbs CO2 from the atmosphere during growth, effectively storing atmospheric carbon. In addition, Hemclad has superb insulation performance minimising the need for heating and cooling systems, cutting energy costs. Hemclad is proving a hit with architects and designers and is currently being installed on a vast warehouse construction as can be seen in the picture.
www.ecocomposites.net
www.limetechnology.co.uk

PAOLA NAVONE OR A LINEN MAESTRO…

Italian designer Paola Navone is an illustrious figure in the design world whose list of collaborations, from Knoll International to Molteni, in passing by Gervasoni, are too many to enumerate. For the last ten years, the designer has confirmed a passion for savoir-faire. Her collaborations with long-standing companies like Reichenbach (porcelain), Richard Ginori (also porcelain) and Barovier & Toso (blown glass) have shown her to be a high-flying artistic director, capable of drawing a substantial marrow from each company’s past glories to concoct breathtaking scenarios or new products with a rich sensitivity.

Passionate about materials, she deploys her expertise in the area of textiles, especially with linen, one of her favorite fabrics. ‘ Linen has an extraordinary hand, it doesn’t need ironing and can be machine washed at 90°. I have been using this fabric for a long time, it is beautiful, sensual and practical ’. These reasons helped her imagine, for Dutch editor Linteloo in 2010, a collection of everyday linen sofas which are easy to live with and care for. ‘ I like the idea of undressing sofas to change their look or clean them. With these linen slipcovers, it is possible to change a sofa look like you would change sheets on a bed ’, she explains.

She already experimented with this idea successfully at Gervasoni. Her collection for the Italian editor, baptized Ghost, is made up of sofas, chairs and beds covered in white or colored linen with an ultra-soft hand which gives the furniture a relaxed, poetic appeal. A fabric afficienado, this year Paola Navone also signed one of the 200 linen lanterns suspended above Milan’s famous Via Montenapoleone during the International Furniture Fair for the Luce dal Lino event. However she refused a total look, instead pairing linen with other fabrics to better validate its qualities. ‘ I nourish myself by the interaction of a know-how, a material and a factory. With Gervasoni, for example, I mix crafts like braiding or worked fabric with industrial techniques ’, she explains.

This approach is not new for someone who, from 1985 to 1988, was a consultant for the United Nations ‘ Innovations in Handicrafts ’ program. It focused on transforming traditional craftsmanship images and required her to travel the world from the Philippines to Indonesia in passing by Malaysia and Thailand. An expert in mixing, the designer thus continues, with linen, the voyage she began long ago. Today, this has motivated her to mix this high-end European fabric with shapes and color palettes from around the world for a result that is both chic and bohemian.
www.paolanavone.itwww.gervasoni1882.itwww.linteloo.nl

Image: SOFA COLLECTION FOR LINTELOO

Text by Cédric Morisset