FLAT DESIGN! CONTEMPORARY EMBROIDERY DESIGNS ON EUROPEAN LINEN

Shaking up the modest world of table linens is like setting off on a quest for the Holy Grail. In bringing contemporary designers to the Table, our three witty ladies strike a vibrant chord. Since Maria-Cristina Didero, Susanna and Paola Legrenzi are no novices,Flat Design ! enters the fray with a collection of finely detailed table linens in a contemporary mood that will seduce the trendiest hotel boutiques.

It is now possible to offer yourself a horde of June bugs from the Campana brothers, Xavier Lutz’s mocking or smoking lips or ‘bon appetit’ in every language from Karim Rachid. Starting at 7€. Who said luxury had no price ? All are embroidered on the finest canvas in 100% European linen, guaranteeing a certifiable,traceable, Made in Italy experience that is rooted in the earth.

The first collection, launched in Milan, is a Who’s Who of contemporary design. Nicola Gotti, Marti Guixé, Laura Massa, Fabio Novembre and Emiliano Ponzi, Pier Paolo Pitacco, Massimo Pitis, Martin Saemmer … 11 designers leave their imprint on table runners, napkins and tablecloths. Poetic, ironic, sometimes playful motifs which give us a crazy desire to start collecting them all. And the collection develops : Fall 2010 will see it enriched by new signatures.

An event to follow at Maison & Objet in September (in the Now! Design à Vivre area) on a prestigious stand where the fabrics, always used in their natural colors, will serve as a background for imagination, creativity and contemporary elegance.
www.flatdesign.it

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